Brand films
Launch films and hero spots with the polish of a big-budget shoot, directed shot by shot and finished for 4K. Made to be the ad everything else gets cut from.
- Product launches
- Hero films
- Cut-downs
ValarFX · Creative production studio
Craft that
sells.
Award-winning craft, aimed at the number your team reports: what the ad brings back. AI film, CGI, UGC and interactive, directed by Gerardo Valerio and built for the speed of paid social.
- 20+
- years in CGI & VFX
- 30+
- international awards on founder credits
- Cannes · One Show · Clio
- where that work was recognized
Selected brand experience
Across projects with agencies, studios and creative teams.
Selected ads
Made to be
watched twice.
Work by our founder across agencies, studios and independent films. Each one had a single job: win the first second, then sell the product.
8 ads · Muted previews · Drag to browse
- 01Pepsi
- 02Dolce & Gabbana
- 03Ford
- 04Barbie
- 05Toyota
- 06Ronin GTAI film
- 07Samsung
- 08Audi
The reel
Work by our founder, Gerardo Valerio, across agencies, studios and independent films
What we make
Four ways to make
the feed pay.
Most briefs mix them: a CGI product in an AI world, cut down into creator-style hooks for testing. One studio, one standard of finish.
UGC & creator ads
The format that's carrying paid social right now. Hooks, demos, unboxings and founder-led ads that look native to the feed, scripted for conversion and produced in volume.
- Creator-style hooks
- Demos & unboxings
- Founder ads
CGI & VFX
Products that aren't made yet, shots no camera can get, characters with a pulse. The craft that wins awards, pointed at the shelf.
- Product CGI
- Characters
- VFX & finishing
Interactive ads
WebGL ads people touch: wipe, tilt, squeeze. Rich-media banners that weigh kilobytes and hold attention for seconds.
- Rich-media banners
- 3D configurators
- Playable moments
UGC & creator ads
Two hooks.
Same ad.
Every creator ad ships with more than one opening, cut over the same body, so your media buyer can test the first second without a reshoot. The product stays exactly on-model in every shot, down to the label.
- SOLMARATestimonial
- KOVAUnboxing
- softhourProblem → solution
Spec ads for fictional brands. Creators, voices and footage are AI-generated and directed in-house.
Product motion · For software & fintech teams
Show the product.
Skip the explaining.
Software is hard to film, so we animate it. Launch films, app walkthroughs and onboarding loops built from your real UI, so the demo looks exactly like what customers get.
Yard control · Logistics launch filmConcept, script, UI design, motion, voice-over & sound
- 01
Product launches
Feature drops and launch films for the site, the app stores and LinkedIn.
- 02
App walkthroughs
Your real flows, animated clean: no screen-recording jitter, no stray notifications.
- 03
Onboarding & explainers
Short loops that teach one feature at a time, made to live inside the product and the help center.
- 04
Sales & data stories
Dashboards and numbers that move, for decks, demos and investor updates.
Orbit and Nimbo are fictional brands, made in-house to show the craft.
Product motion for software teamsHow we work
Hook.
Build.
Scale.
- 01
Hook
Every ad lives or dies in the first second, so that's where we start: the insight, the angle, and three to five hooks worth putting money behind. You approve them before a frame is made.
- 02
Build
One pipeline, studio-grade. AI, CGI and live-action chosen shot by shot for what sells the product, with every frame art-directed and finished.
- 03
Scale
Winners get multiplied. New hooks, lengths and placements, delivered as a test matrix your media buyer can launch on Monday.
One idea, framed for every feed it runs in. No awkward crops, no letterboxing, no second shoot.
Case studies
Proof, not prompts.
Original and spec work that shows how we think: the problem, the craft decisions, and what it takes to make AI look intentional.
Original brand · AI film
Ronin GT
A car brand built from zero: identity, car design and a two-minute film with one consistent lead, entirely AI-directed.
Read the case
Luxury fragrance · Spec film
The One
Golden-hour luxury with continuity of face, fabric and product across every shot. The hardest test there is for AI.
Read the caseBeverage · Interactive ad
Ice cold.
Wipe the condensation off the can with your finger. A WebGL banner of about 110 KB that runs on any phone.
Play the live adTwo ways in
Start with a conversation.
Or start with an ad.
Free · 20 minutes
Teardown call
Bring the ads you’re running. We’ll go through them live and tell you what we’d keep, what we’d kill and what we’d test next.
Book the call Fixed scope · Fixed pricePilot sprint
One concept, produced and cut for every placement, with hook variations ready to test. The fastest way to see what working with us does to your numbers.
Start a pilot
The studio
“Beautiful isn’t the brief. Beautiful that sells is.”
Gerardo has spent twenty years building images for advertising and entertainment, from CGI and visual effects to directed AI film, and has contributed to campaigns recognized with 30+ international awards, including Cannes Lions, One Show Pencils and Clios.
ValarFX takes that standard of finish and points it at performance: ads made to stop the scroll, earn the click and pay back the media spend. A small senior team, no layers between you and the person directing your ad.
Full credits at gerardovalerio.ioDo you use AI? Who owns the work?
Yes, alongside CGI and live-action, chosen shot by shot. Every frame is art-directed and finished by hand. Final deliverables are yours to run in your campaigns, and we only use brand assets you own or provide.
Do you make UGC-style ads?
Yes. Creator-style hooks, demos, unboxings and founder-led ads, scripted for conversion and built in volume so there's always something new to test.
How fast can you deliver?
It depends on scope, and you get a schedule with the proposal. Hook concepts come first, within days; variations of an approved ad turn around fast because the pipeline is already built.
What formats do we get?
Every placement you run: 9:16, 4:5, 1:1 and 16:9, with 6, 15 and 30-second cut-downs and hook variations ready for testing.
Do you work with agencies?
Yes. We plug into agency teams as a CGI and AI production partner, or work directly with brand and growth teams.
What does a project cost?
Every scope is different. Tell us what you need to launch or scale and we'll come back with a fixed quote. If you'd rather start small, the pilot sprint has a fixed scope and a fixed price.
Where are you based?
Costa Rica, working with brands worldwide and overlapping fully with US time zones.